Listen!

1) We don't need to guess: we know what our customers and employees are saying about our organization.
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2) We're active participants in the conversation: we not only listen to what folks are saying, we actively participate in (or even lead!) the discussion.
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3) We have a plan for staying engaged in active listening, and we work it. Our folks are measured on how they respond.
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4) Our employees are encouraged to blog, no matter what they have to say.
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Engage!

5) Messaging and branding are clear: what and how the organization wants to communicate is obvious.
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6)We're totally clear about our passionate narrative:: we know who our best / most desireable customers are, and we know who our best / most desireable employees are. And we talk with them!
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7) There are regular communications between customers and the organization (and between employees and the organization) to integrate needs, wants and learnings into the business.
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8) We share a vision: We're all headed in the same direction around here.
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Co-Create!

9) The customer is an active member of our company branding and creative messaging.
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10) Our employees are our best advertising.
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11) External branding and creative messaging honestly reflect customer opinion/satisfaction.
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12) External negative feedback is addressed openly and honestly.
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13) Employee feedback is addressed openly and honestly.
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14) We make it a point to co-create an amazing work environment.
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Harmonize!

15) Our branding/creative works to create customer loyalty.
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16) We're cool with stepping back and starting with a clean slate. No sacred cows around here.
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17) Our messaging is clear: we're 'on purpose' with the right message in the right place at the right time.
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18) Our branding/creative is just an add-on. Our products/services are successful because of customer word of mouth.
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19) Leadership actively embraces new technologies as they emerge.
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20) Employee training/learning is encouraged in developing new technology skills.
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Optimize!

21) We listen and dialogue actively with technology (blogs, wikis, podcasts, discussion forums: you name it, we're geeky-fearless!)
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22) We actively and purposely reinforce the culture we've created.
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23) We're selective about focusing on the right things.
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